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Event: Google Marketing Challenge

Last Date: 30th March

Details:

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office

The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

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